SPIN Selling is a sales technique developed by Neil Rackham on the basis of data collected from 35,000 sales calls over 12 years. His book, SPIN Selling, went on to become a best seller. The system focuses on four types of questions which, when asked in sequence, dramatically increase the likelihood of closing a sale. […]
Do you know the Pulse of your Market?
Do you catch market trends just as they are beginning to form ?
One of the aspects of staying effectively connected with the pulse of the market is to be tuned with the field team and to hear what they have to say. The field team, as a whole, has […]